Pepero Day in Korea: What Really Happens on November 11
If you're in Korea in early November, you can't miss it. Convenience stores bring tables out onto the sidewalk and pile them high with boxes of thin chocolate sticks, big ribbon baskets, and stuffed teddy bears holding gift sets. Some stores look more like a gift shop than a convenience store for a few weeks. That means Pepero Day is coming. Pepero Day (빼빼로데이) is on November 11. It's not an official holiday, but almost everyone in Korea knows about it, and a lot of people take part, whether they like it or not. What Is Pepero? Pepero is a Korean snack made by Lotte. It's a long, thin biscuit stick dipped in chocolate. If you know Pocky from Japan, Pepero is a very similar snack. Think of it as Pocky's Korean cousin. There are many flavors now, like almond, strawberry, and cookies and cream. Why November 11? Look at the date: 11/11. The four "1"s look like four Pepero sticks standing next to each other. That's the whole reason. The story mos...